Paparusso is a French Italian fashion design brand for women, inspired by the Shanghai cosmopolitan lifestyle. Different limited women capsule collections are available throughout the year, gathering modern women, independent, strong and bold.
Whether it is standard size or custom clothing, in Paparusso, you can find the style that belongs to you. Elegant, powerful without losing sexiness represent
the only LP way!
Laura Curé comes from the south of France and was born in 1993. she arrived in Shanghai in 2015 to study Mandarin language as her major. she created her own brand Paparusso in 2019, while she was pursuing her master's degree in international business, shanghai jiaotong university.
Paparusso was her grandmother's family name, who was born in southern Italy but moved to France with her grandfather after WW2. her grandmother had an immense talent for tailoring clothes and she had a great sense of fashion.
The fashion world feeds her soul since her very youth. Through this brand, she would like to bring more choices to women in term of sizing while minimizing the environmental footprint of fashion production. paparusso speaks to all women who are becoming emancipated and wish to express their individuality through fashion.